About The Hague Marketing:
The Hague Marketing is the coordinating marketing and promotion organisation for the city of The Hague (Den Haag in Dutch) and its coastal cities Scheveningen and Kijkduin. The Hague Marketing plays an important role in selling The Hague nationally and internationally for business visitors as well as tourists.
The Hague Marketing creates several bidbooks annually to attract international conferences. Because the bidbooks are the face of the city, there is a need to create and edit them in a professional and uniform matter.
The solution: Editing in Outliner
The bidbook is transformed into templates, so the employees can add content to a standard layout in a fast and simple way. There is a image database added to the templates. After editing the templates, the design is exported to a PDF and merged into a book.
– Expressions: Bidbooks (40-50 pages), infographics
– Users: 5+
– Keywords: Secure branding style, User friendly, Cost reduction