The psychology of colour in logo design

The colours you choose for your logo and brand identity have more impact than you think. This infographic shows how they are able to shape our thoughts and emotions

Psychology of colors

Our minds are inherently programmed to respond to colour. They shape our thoughts and emotions. And according to studies, affect more than mood. It has the ability to change our buying habits. Colour can invoke as much as an 80% change in motivation when it comes to online shopping, advertising and marketing campaigns.

While perceptions of colour are somewhat subjective, some colour effects have universal meaning. This infographic by Muse Design shows some examples of how different colours are perceived, and logos that were designed to aggressively or subtly reach their market.


Color psychology in logo design