6 Reasons why your marketing department needs a DAM

Our world revolves around powerful brands. Marketers tirelessly strive to construct a strong brand identity, infused with resonating values. These brands hold such influence that individuals even derive a sense of self from them. It is crucial to handle the brand identity with care, ensuring seamless access to marketing materials for all involved.

That's why a Digital Asset Management (DAM) system can be a useful tool for marketing teams. This blog will discuss 6 reasons why your marketing department can't live without a DAM system.

Before we continue, you must first know what a DAM system is:

What is a DAM system?

A Digital Asset Management (DAM) system is a powerful software tool that serves as a centralized hub for storing, organizing, and efficiently reusing an organization's digital assets, such as logos, images, videos, and PDFs. It is commonly referred to as the ultimate source of truth for all assets, accessible via the cloud from anywhere at any time.

→ What is Digital Asset Management (DAM) and how does it impact your business

1. Boost Brand Consistency

Your hard work in building a strong and recognizable brand shouldn't be undermined by inconsistent branding. That's where a DAM system comes in, ensuring that your marketing efforts maintain consistency across all channels and platforms. With the increasing number of touchpoints and the growing volume of content being created each year, the need for a DAM system becomes even more crucial.

→ Discover how international retail Duux uses DAM to boost brand consistency

2. Find assets without wasting time

As marketers, we all know the struggle of spending endless hours searching for that perfect image or video. With the vast number of files at our disposal, finding the right brand assets can be a time-consuming task.

While a basic storage system limits your ability to search for assets based on simple criteria like name and date, a DAM system is purpose-built to quickly find the right assets. With a DAM system, each asset is enriched with embedded information, which is utilized every time you conduct a search. This metadata can include copyright information, technical details, keywords, related items, and even customized metadata fields. This advanced searching capability ensures that you can easily locate the assets you need, without wasting time and effort.

3. Files are always up-to-date

Are you tired of old logos floating around on local drives and marketing content being duplicated because of a lack of sharing? If so, it's time to say goodbye to these frustrations.

With a DAM system, all users and departments will have access to the same updated versions of assets. You can even track updates and the history of each file in real-time, ensuring that outdated logos won't plague your latest social media posts. Experience the convenience of a DAM system and bid farewell to these outdated practices.

4. Share Your Marketing Materials

Consider how you currently distribute your marketing materials. Are you constantly exchanging emails, relying on portable storage devices, or sharing Dropbox links? Regardless of your current method, sharing content through a DAM system is undoubtedly more convenient (and visually appealing).

Additionally, you can easily share content with your design team for approval or feedback, or allow external designers to upload their own creations to specific areas of your DAM system.

Gone are the days of requesting one-off logos, which often require follow-up emails regarding file type and size. Instead, empower all stakeholders to independently access their needs through a one-stop portal.

→ Learn how to beat one-off marketing requests

5. Streamlines distribution

A Digital Asset Management (DAM) tool revolutionizes your content creation process, bringing efficiency and flexibility. With features like version control, templating, and workflow approval, it significantly cuts down the time spent on tedious manual tasks.

A great DAM tool not only simplifies the distribution of your content but also improves the entire distribution process across various channels and systems. By harnessing the power of automation, it enables the creation of personalized content on a large scale, which can then be seamlessly published across all your platforms, including social media, print, outdoor advertising, and more.

6. Save 

Save the best for last right? A DAM is a great tool to enhance marketing efficiency and reduce costs. Not only can you eliminate the cost of lost or misplaced work, but it also reduces the time-to-market, improves marketing team coordination, and allows you to re-use assets in campaigns. 

Does your marketing team need a DAM?

Are you constantly plagued by the frustration of searching for something you know you have, but just can't seem to find? Are your valuable brand assets scattered and disorganized throughout your organization? Are you ready to elevate your brand's overall appearance to new heights? Do you desire to optimize marketing efficiency and streamline the distribution process?

Then it's probably time to add a DAM system to your MarTech stack. Learn more about our DAM software to see how we can work wonders for your marketing department!

Tired of scattered marketing assets hindering your team's efficiency? Discover how Marvia's DAM system brings order and accessibility. Schedule a demo to start streamlining!

> Click to request your free demo today!

Editor's note: this post was first published in October 2021 and has been updated for accuracy and comprehensiveness.