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berg-header

BERG Toys

Providing dealers with marketing materials

Background

BERG Toys has extended experience in developing, producing, and selling active outdoor play fun. What started in a barn on the farm has now become an international company. BERG go-karts and trampolines are sold in more than 75 countries on all continents.

berg-logo
INDUSTRY
Retail
MARVIA USER SINCE
2015
PRODUCTS
DAM

Challenges

BERG works through an international network of dealers. To properly promote their products, these dealers must be provided with marketing materials such as product images, campaign materials, brochures and logos. Because this process was very time-consuming, BERG was looking for a solution in which all dealers could easily be supplied with these materials.

Wishes

  • An image bank in which all product photos and logos are stored in a well-arranged database.
  • The ability to store documents such as brochures, product sheets, etc.
  • An extensive rights structure so that BERG dealers can be categorized per country.

Results

We created a brand portal for BERG Toys in the BERG brand identity, containing a Digital Asset Management system. Here, logos, videos, product photos, brochures, and product sheets can be easily shared with all BERG dealers. Since BERG has been using Marvia, BERG dealers have been working much more actively with branded materials and there has been increased brand consistency.

BERG-dam (1)
75 Countries
2643 Users
10.338 Assets

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Further reading

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Steve Madden Customer case - RetailRead how this global retailer centralized brand assets to increase efficiency and consistency during its rapid global expansion.Read more
Steve Madden Customer case - Retail
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6 reasons your marketing department needs a DAM BlogStill unsure if DAM is for you?
Here's 6 reasons why it is.Read more
6 reasons your marketing department needs a DAM Blog
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Struggling with brand consistency? SolutionYour brand identity can become fragmented in a large network. But no fear, we have a solution! Read more
Struggling with brand consistency? Solution