BERG Toys activates dealers with marketing

Challenges

BERG works through an international network of dealers. To properly promote their products, these dealers must be provided with marketing materials such as product images, campaign materials, brochures and logos. Because this process was very time-consuming, BERG was looking for a solution in which all dealers could easily be supplied with these materials.

Wishes

An image bank in which all product photos and logos are stored in a well-arranged database.
The ability to store documents such as brochures, product sheets, etc.
An extensive rights structure so that BERG dealers can be categorized per country.

Results

We created a brand portal for BERG Toys in the BERG brand identity, containing a Digital Asset Management system. Here, logos, videos, product photos, brochures, and product sheets can be easily shared with all BERG dealers. Since BERG has been using Marvia, BERG dealers have been working much more actively with branded materials and there has been increased brand consistency.

Digital Asset Management

Marketing Shop

Brand Guidelines

Creative Requests

Marketing Calendar

Social Campaigns NEW

Dynamic Templates

Marvia DNA POPULAR

Template Studio

Social Media

Campaigns

Local Distribution

Local Marketing Examples

ROI Branded Templates

The Local Catalyst NEW

Guideline Examples

One-Off Requests HOT

Brand Localization

BERG Toys

Background

Challenges

Wishes

Results

Ready to see what Marvia can do for your brand?

Further reading