Domino's Pizza
Background
Domino’s Pizza, a global leader in pizza delivery and takeaway, operates thousands of stores across numerous countries. The company is committed to empowering its franchises with localized marketing strategies to drive growth and efficiency. Recognizing the challenges of multi-location marketing, Domino's sought a solution to enhance brand consistency and streamline campaigns across its vast network of stores, ranging from established markets to rapidly growing regions.
Results
Thanks to Marvia, Domino's has established centralized marketing portals that empower franchisees across multiple countries to effortlessly create and publish localized marketing materials.
Notably, each country has its own dedicated portal with customized layouts tailored to its specific needs and preferences, ensuring maximum relevance and usability.
Marvia has significantly reduced the time franchisees spend on developing marketing materials and rolling out campaigns while enhancing the connection between the message and the target audience.
The success of the Marvia solution has led to continuous growth since its introduction. We have expanded the platform with new features and channels such as a marketing calendar and Meta Ads capabilities, further enhancing its effectiveness for franchisees.
What began with just 15 pilot stores has grown exponentially, now serving over 2.500 locations across multiple countries. This rapid adoption demonstrates the platform's value and ease of use for franchisees.
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