Close
Search
en
nl
Contact
Phone +31 (0) 20 716 28 10 E-mail: info@getmarvia.com
Get a Demo
Phone +31 (0) 20 716 28 10 E-mail: info@getmarvia.com
en
nl
Get a Demo
CENTRALIZE
Digital Asset Management 
Marketing Shop 
Brand Guidelines 
Creative Requests
Marketing Calendar 
CUSTOMIZE
Social Campaigns NEW
Dynamic Templates 
Marvia DNA POPULAR
Template Studio
DISTRIBUTE
Social Media
Campaigns
Local Distribution
OTHER
BY USE CASE
FOR YOUR INDUSTRY
FOR YOUR TEAM
RESOURCES
FEATURED CONTENT
Local Marketing Examples
15 examples of brands with great local marketing campaigns.
Read article
ROI Branded Templates
Discover the benefits of Templates
Download
Slice of Success NEW
Free webinars on franchise marketing success
Learn more
Guideline Examples
9 franchise brand guidelines examples and crafting tips.
Read article
Platform demo NEW
A 30-minute tour of the Marvia platform.
Watch
Brand Localization
A short guide to Brand Localization
Read guide
An inexpensive, quick and easy way to build beautiful responsive website pages without coding knowledge
An inexpensive, quick and easy way to build beautiful responsive website pages without coding knowledge
An inexpensive, quick and easy way to build beautiful responsive website pages without coding knowledge
Fletcher Hotels Case Study Marvia Hero

Fletcher Hotels

From scattered requests to independence
Download the full story (no contact details needed)

Industry: Hotels, Hospitality

Locations: 110+ hotels 

Marvia user since: 2022

Products: Marketing Shop, Template Studio, Dynamic Templates, Social Media, and Marketing Calendar

fletcher
"We had the idea that Marvia would be the  best fit for us and is also specialized in what we want to do and grows with our ambitions."

Maurice Kool, Creative Services Manager

About Fletcher Hotels

Fletcher Hotels is a hotel chain with over 110 locations throughout the Netherlands and ambitions for international growth. Fletcher stands out with its authentic Hotel-Restaurants housed in historic buildings. Whether at the beach, in the city center, or in the hills of Limburg, each hotel has its own character and atmosphere, but all under one strong brand.

The problem

The central bottleneck

All marketing requests from 110 hotels went through one central marketing team. Every request, from menu cards to campaign posters, had to be handled by this team and routed to designers, printers, or the warehouse.

The result? Long wait times and frustration on both sides. With hotels operating 24/7 and headquarters keeping office hours, the bottleneck was inevitable. "We received requests from 110 hotels. You can't help everyone equally fast, while we really wanted to," the marketing team explains.

Before Marvia, Fletcher Hotels faced several challenges:

  • Hotels had to wait a long time for materials, resulting in them creating their own materials that didn't always comply with brand guidelines.
  • Sometimes the wrong products ended up in hotels because someone had ordered the wrong concept.
  • The central marketing team had less time for strategic work due to handling all orders.
The solution

A platform built for growth

Fletcher needed a marketing platform that could empower 110+ hotels while maintaining brand control.

What Marvia provided:

  • Independent ordering - Hotels can find, customize, and order materials 24/7 without headquarters intervention.
  • Smart permissions - Each hotel only sees products relevant to their specific concept.
  • Cost transparency - Real-time pricing and delivery times through Print.com integration.
  • Easy to use - Intuitive for everyone, from hotel managers to receptionists.
Fletcher Brand Portal by Marvia
"With Marvia, we facilitate a solution for our hotels that allows users to easily and quickly create materials that stay on-brand."
Fletcher logo round
MauriceCreative Services Manager at Fletcher
Results

From reactive to proactive

Marvia fundamentally changed how Fletcher organizes marketing. The central bottleneck is solved: hotels are now independent, and the marketing team has room for strategic work.

Hotels order faster, create their own materials, and feel more involved with marketing. "We get nothing but positive reactions from the hotels. They find it a major step forward."

fletcher brand store order approve

Why this works

Fletcher proves you can make 110+ locations independent without losing control. Hotels shifted from waiting for the marketing team to actively seeking campaigns and getting started immediately.

Through the Print.com connection, hotels see costs and delivery times instantly, resulting in more conscious ordering decisions. The marketing team now focuses on strategy and brand development instead of processing requests.

Fletcher brandshop example

Do you recognize this problem?

Countless multi-location organizations run into the same roadblock: central marketing can't keep pace with growing local needs, and local teams are frustrated by slow approvals and limited autonomy.

Wondering how Marvia can help your organization solve this issue?

Book a call with our experts to see how you can empower local teams with more autonomy,  without ever losing sight of your brand’s unique identity.
Book a free demo today

Check out similar stories

hi-canada-staff (1)
TOUCH
HI Canada Hospitality"Marvia is a very exciting tool for us. Since we rolled it out, our managers have been creating colourful and branded in-hostel communications, which provides for a better guest experience and more efficient signage." Read customer story
HI Canada Hospitality
dominos-header
TOUCH
Domino's Pizza Franchise - Food Delivery"We have benefitted in a great way by using marvia, but I believe there is even more to gain. Marvia is always working with us to see and understand how we can gain those benefits. " Read customer story
Domino's Pizza Franchise - Food Delivery
stayokay-header
TOUCH
Stayokay Hospitality"All means of communication are now all in the Stayokay brand identity. We are delighted with the tool and are even looking at what further steps we can take" Read customer story
Stayokay Hospitality