Vlisco goes for African growth with Marvia
Vlisco has been designing and manufacturing characteristic fabrics, which are popular among African women, since 1846. The iconic Dutch textile company is known for its colourful batik fabrics which are produced in Helmond. The rich history forms the basis of a strong brand which needs to be handled with care.
The largest market for Vlisco is the African market. The company rolls out collections centrally but uses different marketing campaigns per region. These centrally controlled campaigns have a regional character to overcome cultural differences.
The company presented the following wishes:
- A layout module where employees and Vlisco retailers can draw up their own expressions without loss of corporate identity characteristics;
- An approval flow in which the marketing and communication department at the head office can always run a final check on the submitted documents.
How Marvia helps
Marvia’s DAM Software created one central portal in which all corporate identity elements are stored. By using templates, local marketing material can be made that meet Vlisco’s corporate identity. The image bank also offers the possibility to easily share or consult photos and logos. As a result, the various regions have the freedom to create a message that meets the needs of the local target group, without compromising the brand identity.
Take a look at the other solutions that our Digital Asset Management software has provided.