Marvia launches Analytics module for data-driven marketing strategies

Today, Marvia unveiled its latest feature: Analytics. The module is designed to track the effectiveness of digital content and local marketing endeavors in the platform. This new feature caters to the evolving landscape of data-driven marketing strategies, allowing brands to gain valuable insights and make informed decisions based on performance metrics.

Through the Analytics feature, brands can delve into the performance of their digital assets distributed via Marvia's DAM and Branded Templates. This is facilitated through data visualization on a user-friendly dashboard, providing valuable insights into asset views, downloads, content creation frequency, and user engagement levels.

Furthermore, brands have the ability to gain insight into the frequency and execution of local marketing activities by their partners. By utilizing Marvia's Local Marketing Automation software, brands equip their partners and branches with the necessary tools to launch localized marketing campaigns. The integration of Analytics now offers the ability to delve deeper into the utilization and effectiveness of these localized marketing tools by partners and branches. 

For instance, tool administrators can monitor the frequency at which the provided content is shared on social media platforms, as well as identify which branches are actively participating in marketing campaigns. Inactive partners can receive notifications to re-engage, ultimately streamlining and expediting the activation of local partners and enhancing the overall local marketing process with the help of Analytics.


With this Analytics module, brands can better determine their content and local marketing strategy. “Our data-driven customers attach great value to continuously analyzing the results of their campaign,” says CEO Joep Donders.

“With Analytics, brands gain valuable insights into the performance of their digital content and localized marketing. Sometimes a lot of time and money is lost on unused content. Marketers can now make decisions based on data because they can see which resources are appropriate and which are not. In this way, the Analytics tool contributes to better strategic content decisions and ensures that the ROI of content increases. Our existing customers are now using Analytics and are very enthusiastic.”