Marvia launches marketing calendar 2.0 for national-to-local streamlining
Marvia, the platform for local marketing automation, has introduced new features that empower national organizations to streamline their local marketing efforts more efficiently and effectively through franchisers, resellers, and dealers. With the introduction of the Marketing Calendar and the 360° campaign distribution tool, companies can now save valuable time and resources while maintaining better control over their local campaigns.
"Marketers are constantly looking for solutions to streamline processes. One of the frequently heard annoyances is that calendars are often still too static, and that the local roll-out of campaigns is labor-intensive."
Joep Donders, CEO at Marvia
The Marketing Calendar
By incorporating the Marketing Calendar into the Marvia platform, companies can now bid farewell to static marketing calendars. This innovative tool provides organizations with the flexibility to launch spontaneous campaigns and instantly communicate with their local branches. With direct access to the planning and campaign assets, branches can swiftly adapt to scheduled campaigns or product launches.
The first customer to use the tool was SNS Bank, one of the biggest banks in the Netherlands. Bram Schröder, communication advisor Retail & Local Marketing at SNS: “Creating and adjusting the marketing calendar with campaigns for our stores used to take a lot of time. With the Marvia Marketing Calendar, we offer a direct overview of current and upcoming campaigns and we can implement changes at the touch of a button."
Not only is the Marketing Calendar a useful tool for companies with local offices, but it is also very useful for companies that work with resellers and (sales) partners. In this way, resellers always have insight into the marketing planning, and thus know when they can expect new campaigns and associated assets.
360ο Campaign distribution
Adding to the functionality of the Marketing Calendar, Marvia has introduced a 360° campaign distribution module. This tool empowers marketing managers and their partners or branches to effortlessly create and disseminate campaigns across a multitude of channels at the local level. The central office designs the campaigns and readies them in the portal with all necessary materials. Local partners can then easily select their desired campaign, assets, and channels online. With just a few clicks, they can customize the campaign content to align with the brand's style and distribute it seamlessly across both online and offline platforms.
Donders: “The biggest advantage of 360° campaign distribution is above all the ease with which campaign content can be used. The user selects a pre-prepared campaign and can get started right away and gradually arrange the door-to-door distribution, out-of-home packages, and social media. The costs are also immediately transparent so that the head office can immediately settle this with local partners and no one will be faced with surprises.”
About Marvia
Marvia is a leader in Local Marketing Automation. Their software eases every aspect of local marketing and enables organizations to control their marketing materials centrally. The company is active in over 90 countries. Marvia's platform is used by many well-known brands, including Domino's Pizza, Stayokay, Doctors of the World, Duux, HI Canada, and many more.
Also searching for a marketing solution?
The Marketing Calendar and 360ο campaign distribution tool are add-ons to Marvia's Brand Portal. Do you want to know how Marvia can help your company? Please contact us or request a free demo.