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Marvia launches the world’s first combination of hyperlocal social media and creative automation for multi-location brands

Feb 6, 2025
New York
Marvia, the leading distributed marketing platform, announced Social Campaigns today, a groundbreaking new solution that automates and personalizes social media content for brands with multiple locations. This allows marketing teams to generate and distribute hundreds of localized social campaigns in the time it typically takes to create one while ensuring each post remains locally relevant and on-brand.

"The complexity of launching social media campaigns at scale has been a major hurdle for brands and their agencies, especially when it comes to paid advertising. Imagine having to set up hundreds of individual Meta Ad campaigns, each requiring unique targeting, localized creative assets, and specific calls to action. With Social Campaigns, we've eliminated this complexity. Brands can now launch locally optimized campaigns across their entire network with just a few clicks."

Joep Donders, CEO


Marvia's Social Campaign revolutionizes how brands manage their social media presence by offering the following benefits:

  • World’s first: Combines creative automation with a hyperlocal platform, empowering both headquarters and local teams to easily localize creatives in combination with captions and targeting to resonate with the unique audience of each location.
  • Create perfectly on-brand campaigns: Generate high-quality organic content and paid ads that align with brand guidelines, turning hours of design work into minutes.
  • Boost brand visibility: Increase social presence and ROI across all locations with tailored content that connects with each community.
  • Save time and resources: Reduce campaign setup time from weeks to hours and minimize operational costs across the entire network.
  • Optimize with data-driven insights: Gain access to valuable metrics and insights from all locations to optimize performance.

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"Previously, managing social media campaigns for multi-location brands meant sacrificing scale for personalization. With Social Campaigns, we can now launch hundreds of locally tailored campaigns just as easily as launching one," said Christopher Brown, Director of North America at Marvia. "This, combined with our user-friendly and efficient platform, is trusted by forward-thinking customers such as KidStrong, HomeWell, and Boston Pizza."

These innovative social media capabilities stem from Marvia's close collaboration with both existing and new customers. Social Campaigns can be used independently or seamlessly integrated with Marvia's complete platform, catering to the specific needs of multi-location brands, franchises, channel partners, and agencies.

 

About Marvia

Marvia empowers brands to deliver consistent, localized marketing at scale. Our platform enables brands to efficiently manage, customize, and distribute marketing materials across locations and partners while maintaining brand consistency. Having established a presence in over 90 countries worldwide, Marvia is the go-to choice for numerous esteemed brands.

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