Steve Madden expands in Europe and chooses Marvia's DAM solution

Steve Madden, a popular lifestyle brand, is experiencing rapid growth in Europe. In order to steer their marketing efforts in the right direction, they have chosen to implement Marvia's Digital Asset Management (DAM) solution.

The headquarters of the European branch of Steve Madden, located in the Netherlands since 2016, is responsible for all distribution of Steve Madden shoes, clothing, and bags within Europe. “We are now active in 43 countries with approximately 430 wholesale customers and retailers,” said Lisanne Stolk, Marketing Coordinator at Steve Madden Europe. “It is therefore extra important for efficiency and consistency that we can centralize our brand materials".

As the number of customers and retailers continues to grow, Marvia's DAM solution proves to be the perfect answer to Steve Madden's branding and marketing needs. Lisanne Stolk: “All partners need marketing materials such as product photos and campaign images." 

"Before using Marvia, we had a cluttered shared drive in which our departments could upload material. This resulted in an unstructured collection of folders. Customers and partners found it difficult to find the right files. That is now a thing of the past"

Lisanne Stolk, Marketing Coordinator at Steve Madden Europe

Steve Madden uses Marvia's DAM to centralize all branded assets such as product photos, videos, campaign materials, logos, and brand-related documents. All Steve Madden wholesale customers and retailers have easy access to this information through the DAM system. Marvia's platform is also linked to Steve Madden's ERP system, which adds metadata from Steve Madden products to the images. “In this way, important information about our products, such as prices and color codes, is immediately linked to product photos. This saves us a lot of time,” says Lisanne Stolk.

The DAM system is not only used by wholesale customers and retailers. Partners such as PR agencies and agents also have access to all necessary information. “Each season, our agents showcase the latest collection to their clients. Utilizing the DAM system, we have the ability to control which confidential details they can share, ensuring that specific groups are not prematurely given access to these materials. Through the Steve Madden platform, they can access exclusive brochures and imagery of the new collections, safeguarding against inadvertent use by retailers.”

"Marvia's platform is a huge relief for our marketing department and our users. We have been working with Marvia for a few months now and everyone who works with it is very enthusiastic. Moreover, the portal is very user-friendly and completely styled according to the Steve Madden brand identity"

Lisanne Stolk