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Brand Localization
A short guide to Brand Localization

Is brand consistency a struggle?

Ensure your brand remains consistent throughout your partner network while empowering them to effectively represent you.
inconsistent branding example

Maintaining consistency in a distributed network

In a large network, your brand's voice can become fragmented easily, leading to:

  • Multiple narratives: different messages risk diluting your brand's identity.
  • Visual disparity: visual inconsistencies confuse your target audience.
  • Weakening identity: inconsistent branding diminishes hard-earned trust and loyalty.
  • Central-local friction: off-brand content creates tension between the central team and local partners.

Maintain one voice, everywhere with Marvia.
brand consistency issues

Align, assure, amplify

  • Guidelines at fingertips: with Marvia, every team member, whether local or central, knows the brand's dos and don'ts.
  • One voice, everywhere: ensure a singular, consistent brand message, irrespective of the content creator.
  • Empower your partners: let partners create, localize, and distribute content independently, without worrying it's off-brand. 
  • Building bridges, not walls: eliminate friction points and nurture a collaborative environment between central and local teams.
Marvia all in one brand solution
Brand Portal

A one-stop-shop for your brand

Give every team member and partner instant access to the latest brand assets and materials. With Marvia’s Brand Portal, you're always a click away from what you need. No lost assets. No outdated guidelines. Just pure, consistent branding at your fingertips.

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kabrita-logo
"Since the introduction of our brand management portal Kabritaworld, Global Marketing has a central position within our organization and has more focus since Kabritaworld is the go-to marketing hub for all our partners."
Kabrita Global Brand Manager
Dynamic Brand Templates

Effortless content creation

Transform your complex designs into user-friendly templates. With Marvia’s Dynamic Templates, anyone can craft branded content, no design expertise required.

Take your InDesign files, convert them into customizable templates, and empower your team and partners to generate content that's always on-brand. Streamline content creation and ensure a consistent brand voice, every time.

visual editor
Approval flows

Quality control, simplified

Stay in the driver's seat of your brand's narrative. Approval flows offer a seamless process to review, refine, and approve content before it reaches the audience.

Set up custom workflows, assign reviewers, and ensure every piece of content meets your brand's high standards. Embrace the peace of mind that comes with streamlined checks.

template-approval

See how Marvia increases brand consistency

Get in touch today, and one of our experts will show you how Marvia benefits your marketing department.