Digital Asset Management (DAM) systems are here to revolutionize and optimize all your marketing efforts at one source of truth. According to Martech.org, DAM software programs have brought a shift from the current marketing techniques into more customer-centric technologies, leakproof, and capable of providing significant returns on investment on your digital assets.
What's more, with this dramatic growth in brand personalized content, Research and Markets believe DAM software will accumulate a compounded annual growth rate of 34.7% from 2019 to 2024.
So what about you?
Read about the intrinsic details on cloud digital asset management systems and decide whether you want to invest in them.
DAM platforms offer businesses, companies, and organizations an all-in-one solution to store, find, retrieve, organize, and share digital content amongst peers, clients, employees, stakeholders, and contractors. Think of it like a digital library where you can store, pick up, revert, and piggyback your company's digital assets enabling a productive workflow, easier tracking, amongst other benefits.
Your digital asset management platform can be cloud-based or on-premise, meaning you access your digital assets from a central location within the company or organization. For a cloud-based DAM, the system is offered through a vendor that connects via the internet, allowing easy access and flexibility of the assets.
Now, you may have already invested in other cloud-based storage solutions such as Dropbox, but with cloud DAM, you bank on more than just storage. The asset management system will have workflow and history tracking, access controls, backups, and other features/ services. More importantly, a cloud-based DAM means global access regardless of where you are as long as there's an internet connection.
There are multiple cloud DAM Software in the market, but they all operate the same with different features, pricing, and additional benefits. All in all, you ought to know that cloud DAM software is a management tool that will manage your digital assets in a cloud-based environment hosted on virtual servers. These are secure cloud-based infrastructure assembled as a SaaS (software-as-a-service), which you then operate as a software/system.
In marketing, digital assets are worth a lot, and the truth is that they can get better but only with the right tool. The reality is that with the proper storage solution, your digital assets can grow exponentially, but that's not the only advantage of cloud DAM. Here are the benefits and reasons why your marketing team needs a DAM system.
We've mentioned earlier that digital asset management software is an all-in-one solution, meaning all essential features are integrated into one. With this straightforward integration, your marketers can easily access and navigate the system offering productivity and efficiency at work.
It also means that there will be a faster deployment of quests since the software is cloud-hosted rather than on-site, where it's integrated into your company's IT infrastructure. Lastly, this integration increases agility in terms of customer demand as your marketers can act and react quickly to customer needs, feedback, and inquiries.
When it comes to your marketing efforts, the DAM software can come in handy as your creatives can analyze, brand, correct, and market your designs faster than before, thanks to company-wide use and sharing using the software.
Another benefit is money savings. Realistically, marketing by itself is a hard enough hurdle for the company, and having to invest in IT equally can be overbearing, especially for a small or upcoming organization.
Luckily, with cloud DAM, you save your IT team from having to handle too much since the DAM software provider will manage the hardware and network connections, not to mention upgrades and licenses. In short, since the software isn't hosted within the company, all matters licensing, bug fixing, and hardware operations are taken care of by the provider, leaving you only to renew your payments.
Last but not least, a cloud DAM is secure as quality security standards guide it under multiple certifications that handle backups, privacy issues, data management, software environment, and storage.
Yes, we have leaned towards marketers as primary users, but cloud DAM is as versatile as they come. It can benefit anyone and any company that uses digital assets for your operations, be it marketing, advertising, packaging. The digital asset management software is applicable in multiple industries such as retail, hospitality, entertainment, financial, health, commercial, consumer goods, and government services.
When it comes to specifics, the DAM software will often apply to those who work hands-on with creative assets. This includes:
The DAM solution you settle for ought to provide a customizable workflow where you can set up the assets in a specific way that works, boosts, and supports your marketing projects. In short, the system will lay a worthwhile foundation for your marketing campaigns to ensure the brand message is delivered from your company to your consumers at the right time and with the right message.
So, the system works by:
In summary, the system allows you to manipulate and work through the asset however you want without strain.
Because this is a new concept, you'll have to follow due process to ensure the software works to your advantage. Here's a step-by-step guide on how to Set Up a Cloud DAM system.
As you are working through the software, additional aspects such as training sessions and technical support will be added. The software providers offer extra support until the teams can run the software smoothly.
Want to future-proof your digital asset management with a cloud-based solution? Explore Marvia's flexible and secure offerings by scheduling a demo.