Marvia and Out of Home Masters: easing localized outdoor advertising
Marvia has teamed up with Out of Home Masters, a specialist in outdoor advertising, to introduce an innovative integration. This partnership now enables Marvia's clients to effortlessly plan and schedule localized outdoor advertisements, easing the way they connect with their target audience.
The integration of out-of-home advertising is particularly beneficial for (inter)national companies with local partners like franchisees, distributors, or retailers. Previously managed solely by the central marketing department, this partnership now empowers local partners to autonomously plan and schedule their own outdoor advertisements.
Yordi Hardenberg, Operations Director at Out of Home Masters, calls the collaboration an important development: “We are incredibly optimistic about the potential of our collaboration with Marvia. The outdoor advertising industry can often be complex and overwhelming with numerous providers. Leveraging our data and planning tool, we can carefully select the most suitable advertisement locations for each local branch.”
"Empowering our partners to independently book their own out-of-home advertisements through the Marvia platform at a competitive rate enhances accessibility and ensures transparency in the campaign process."
Yordi Hardenberg, Operations Director at Out of Home Masters
According to Joep Donders, CEO of Marvia, the locally planned out-of-home fits perfectly with the distributed marketing software of Marvia: “Our tools have empowered local partners to create on-brand marketing material, and now, they have the freedom to select the precise locations within their city or village for their advertisements. This initiative ignites the entrepreneurial spirit of local businesses, enabling them to delve into the realm of localized marketing, while simultaneously reducing the operational burden on the central marketing department.”
Successful first launch for Domino’s Pizza
Among the initial clients to embrace the integration was Domino’s Pizza Netherlands, whose franchisees successfully rolled out a national campaign on carefully chosen billboards and bus shelters within their respective territories. Out of Home Masters meticulously curated the most impactful outdoor advertising spots for each franchisee, enhancing their local visibility and market presence.
"Thanks to the new integration, we offer our franchisees an additional opportunity to increase their local visibility. This local presence contributes to our success."
Tom van Vlijmen, Local Store Marketer at Domino's Pizza
Experts in (D)OOH
Out of Home Masters is an independent specialist in planning and purchasing of (Digital) Out of Home ((D)OOH) in the Netherlands. Due to their specific knowledge of the market, unique (D)OOH tools, and daily negotiations with operators and providers, they achieve the best results for their clients. Out of Home Masters has more than 100 brands among their happy clients, including Takeaway.com, aMac, Swatch Group, Sky Radio, Coolblue, Radio 538, and Sunweb.
Automate marketing activities with Marvia
Marvia makes brands more successful by activating their local marketing potential. The company is a pioneer in the use of automation in the creation of (localized) marketing materials. The SaaS solution enables branches to create personalized and locally relevant marketing materials, within the corporate identity.